A couple weeks ago I brought Boardcrafting to Kubla Con, and it was a weekend of learning and connecting.
I’ve been devoting a lot of consideration and time to the marketing of my products this year. I had been thinking for a while of doing trade shows / conventions, and Kubla Con was the perfect first foray, due to its proximity (Burlingame, California) and reasonable price.
The most rewarding thing from going to the show were the “wow”s. Frequently, people would come by and have some great reaction, a double-take, a jaw-drop, a “wow” or an “oooh”, or be compelled to reach out and touch the boards and the pieces. These people get it – we instantly shared an appreciation for what a board game could be, what the experience of playing could be.
The environment was very entrepreneur-rich and supportive. Across from my booth was Emoteez who just launched a Kickstarter campaign for their customizable kids’ apparel. (As someone whose entire business was created via Kickstarter, I strongly encourage you to check it out and share the link around!)
Down the aisle from me was Geek Chic, creators of stunning gaming furniture. I got a lot of good advice from Amanda, and was really inspired to see the passion and quality evident in their products. It buttressed my belief that there is a market out there of people willing to make an investment to get a great experience.
One thing I noticed was, in the large open gaming room, nobody was playing Puerto Rico, and a lot of people were playing Agricola. I wonder if Agricola has supplanted Puerto Rico as the popular, heavy-strategy board game nowadays. If you have any insights on the matter, please comment below or send me an email.